SHOE DESIGN ROOM - A UK BASED CONSULTANCY SPECIALISING IN DESIGN AND DEVELOPMENT OF FOOTWEAR FOR LIFESTYLE BRANDS
"I began working with Kelly in 2013 to help bring to fruition a boot range for Laidback London.
The brand at that time had tried and failed in this area which left sales reliant on Spring/Summer seasons. Kelly worked with myself and a new supplier which led to our first boot silhouette utilising a crepe wrap profile. She worked independently with the factory and her last maker in the UK which produced the result of a unique best seller for Laidback London, still selling now.
Kelly and I have continued to work together on an evolution of new product ideas, styling and photoshoots. Her creativity has translated effortlessly into commerciality and hard numbers for the brand. A dedicated, inspiring and hardworking designer"
MOHAMED DAYA - OWNER - LAIDBACK LONDON